People I know in the industry think it sterile. Not very much fun at 2:00A.M. in the morning, after party in PV and almost an hour drive.
With those prices and a vey difficult enonomy, they will have their challenge for the next 5 years IMHO.
I would calculate for two people a holiday will be about $1,000.00 per nite with transportation.
Chico, you must have a very wealthy son. Vallarta isn't VEGAS.